Urban Ivy Prints : Is a hand painted printable wall art brand . 
It offers a wide range of prints, from watercolor, oil paint and photography . 
Its branding needed to represent an organic nature of the hand made art, a professional finish indicating the quality and consistent with the future up- scaling of the brand finished with an urban modern look . 
So came the choice of the geometric minimalist branch of leaves with mix of geometric minimal sans serif font and a handwritten script font .
As it was for an artist, I used the golden spiral to add artistic visionary to the brand .
The project included logo design, and a brand guidelines book+ social media covers and post templates .